Whole Foods is going great lengths to combat the “Whole Paycheck” narrative.
Despite its eco-friendly, “values-driven” approach to food servicing, the chain has long-faced a culturally bestowed reputation for being elitist, egotistical and most of all—expensive; however, in classic PR fashion, Whole Foods aims to regain control of the conversation by recasting its image into a far more positive light.
Its latest and greatest effort involves a new line of more (supposedly) budget-friendly stores: “365 by Whole Foods Market.”
The concept plans to offer high quality products at lower prices for an ideally broader audience. That said, the grocery giant apparently did its research.