Whole Foods is going great lengths to combat the “Whole Paycheck” narrative.

Despite its eco-friendly, “values-driven” approach to food servicing, the chain has long-faced a culturally bestowed reputation for being elitist, egotistical and most of all—expensive; however, in classic PR fashion, Whole Foods aims to regain control of the conversation by recasting its image into a far more positive light.

Its latest and greatest effort involves a new line of more (supposedly) budget-friendly stores: “365 by Whole Foods Market.”

The concept plans to offer high quality products at lower prices for an ideally broader audience. That said, the grocery giant apparently did its research.

Continue reading “Whole Foods, Whole Quality, Whole Image, Part Price?”