Rebranded and Redelivered: A Pivotal Step in Fashion Week Evolution?

Change could be the season’s hottest new trend, as one company debuts a refashioned take on industry tradition.

This fall WMG/IMG, an international entertainment and sports management conglomerate, unveiled its reinvention of New York Fashion Week, which began Thursday, September 10. Owning and operating 13 fashion week concepts worldwide, the mass media company is treating the event as what it handles best:

Content… à la couture

Despite fashion week’s notoriety as an event “by the trade, for the trade,” WMG/IMG is replacing exclusivity with accessibility in a variety of ways.