A rideshare a day keeps the doctor away…or so was the case this week.

Thursday was a (flu) season of firsts, as Uber implemented its “UberHEALTH” campaign to deliver on-demand health and wellness across the country.

From 11 AM to 3 PM individuals could order a $10 “wellness pack” of get-well goodies and choice of a registered nurse to administer flu shots for up to 10 people. The service was offered in 35 cities and altered from Uber’s similar, though much smaller scale pilot program rolled out last year.

“Bringing house calls back,” the rulers of rideshare know this style of antics well. The temporary service is reminiscent of past attention-grabbing specialty offers, such as everyone’s favorite—UberKittens.

The wellness pack – via Huffington Post

But is Uber simply seeking a cure to its own controversy?

Cultural fandom behind Uber reigns largely strong, but the almost $51 billion company has a repertoire of undeniably sticky scandals regarding dangerous drivers, price gouging and exposing personal information. Paypal pioneer and billionaire investor Peter Theil even went so far to deem it “the most ethically challenged company in Silicon Valley.”

As a wise man always says, “no matter how flat you make a pancake, it still has two sides.”

While Uber has its cloud of crisis communications to perpetually manage, individuals have no room to automatically write it off without understanding the concepts it more deeply represents.

When it comes to making choices in this day and age, convenience and customization are everything. It’s not that finding a cheap and/or free flu shot is hard, but Uber is all about efficiency. So long as you’re in a reasonable indoor environment, why not gather nine friends and get a wellness bang for your buck? Not to mention the preservation of productivity and time hardly wasted in the process.

Modification based on research, previous trials and teaming up with medical experts before widespread execution, Uber clearly made it a point to develop UberHEALTH into a thoughtful, legitimate service.

Unless we find the shots turn America’s hipsters into Reptilians during the next full moon, I think it’s safe to say Uber pretty well hit the innovatively creative mark.

(Feature image via Mashable and Clker.com)